axbom.blog on coaching, design and ethics

My opinion pieces, articles, diary entries and rants on everything digital and humanitarian.

Why we love to hate “user testing”

Apr 14, 2016
It’s become popular amongst usability professionals to exclaim “We don’t call it user testing, we’re not testing users” Although (of course!) I understand the sentiment it is often proclaimed in a fashion implying this is a truth a majority of…

Explaining UX with a glass of lemonade

Mar 2, 2016
This is Amy and her brother Max. They are 8 and 12 years old.  Max is a great snowboarder. And Amy, she wants to be just like him. But their parents say Amy can not get a snowboard until she…

The three types of curiosity

Dec 31, 2015
Being curious is one of the traits that feeds our human intelligence. Curiousity contributes to our speed of development, our level of knowledge and our ability to adapt to new situations. Walking into an antique or second-hand bookshop I always…

The invisible problem with fairy tale experiences

Oct 25, 2015
Based on my lightning talk at UX Open 2015. Also available in Swedish. Update in April, 2017: I was given the opportunity to present this talk in English at UXLx in 2016. Here is the video of that presentation (also,…

Take-aways from UXLx 2015 in #sketchnotes

Jun 7, 2015
In line with my passion for visual explaining, I doodle whilst listening to presentations which really helps me focus and remember core messages. Here are all the sketches I made at UXLx: from the two workshops I attended on Wednesday,…

Slaying 5 UX myths for the good of mankind

Feb 10, 2015
1. UX is about asking users what they want No. Just. No. If users were able to articulate their needs then running a business and being an entrepreneur would be a walk in the park. If there’s anything I’ve learnt…

Please stop the useless meetings

Aug 7, 2014
Ever so slowly many workers are returning from summer holidays, ready to start stirring the soup that is our bubbling national economy. And despite this long period of rest and reflection (an insane amount of uninterrupted vacation in Sweden I…

Eliminate Design — #UXLx lightning talk

May 19, 2013
Here is a an iPhone-video of the lightning talk I gave at User Experience Lisbon (UXLx) in May 2013. All of the Q and A session didn’t make it, but the full talk is in the clip. Also: check out…

A magazine from Axbom Innovation

Mar 28, 2013
NOTE! This magazine is no longer being updated! Staying up-to-date is one of the challenges of our time. Diving into and sifting though all this information and finding the right stuff. And then there are people like me who just…

My response to responsive web design challenges

Mar 11, 2013
There is a post over on Bloom Web Design about problems and solutions regarding responsive web design that is gaining some traction. Since I feel it misses some important points I wrote a comment. And since the comment is taking…

Introducing the ACEAWE Experience Model

Jan 22, 2013
For more than two years I have been making use of variations of the ACEAWE Experience Model in workshops and presentations to increase awareness and promote a holistic view of the work I do for clients. The model has always…