axbom.blog on coaching, design and ethics

My opinion pieces, articles, diary entries and rants on everything digital and humanitarian.

The content fisher and the frustrated advisor

Apr 5, 2017
A fisher had finished work early and was sitting next to her boat on the beach. A wealthy business consultant walked by, clearly upset by seeing the woman displaying such laziness. “Why aren’t you out fishing?”, he inquired forcefully. The…

Protect your passwords and online accounts

Mar 1, 2017
Do you have one password that you use on many different systems and sites? Or maybe three passwords that you juggle around? Did you know that one of the most common ways of accessing your accounts is to try a…

Ruckusmaker Day

Feb 24, 2017
In honor of Steve Jobs. As initiated by Seth Godin, on February 24 each year we celebrate annual Ruckusmaker Day. The first Ruckusmaker Day was celebrated on what would have been Steve Jobs’ 60th birthday. Your opinion matters Ruckus noun.…

Ling Valentine answers my questions about LingsCars

Feb 14, 2017
So I did an e-mail interview with Ling Valentine back in 2013 but I only published it on my Swedish blog. By popular demand, here is my post with Ling’s answers in English (which they of course originally were written…

Trust. Can you build it?

Feb 8, 2017
All the signs say 2017 is bringing us into an era where UI:s no longer will be UI:s in the traditional sense. As the explosion of mobile devices and content chunking has rendered it nigh impossible to anticipate how a…

What is UX?

Aug 19, 2016
UX is naturally an abbreviation of user experience – but has over the years come to encompass so much more. You may even say that user experience is the passive way of explaining what UX entails. In fact, the overwhelming growth…

When friction is a good thing

May 30, 2016
Last week I gave a talk at UX Lisbon entitled The Invisible Problem With Fairy Tale Experiences. It is a talk that challenges conventional wisdom within UX, specifically the claim that the role of user experience is to remove obstacles…

Fairy Tale Experiences talk at #UXLx

May 26, 2016
Here are the slides for my UXLx talk The Invisible Problem with Fairy Tale Experiences. Huge thank you to everyone in the audience for having a good time with me. Give me a shout on Twitter if you have questions…

Why we love to hate “user testing”

Apr 14, 2016
It’s become popular amongst usability professionals to exclaim “We don’t call it user testing, we’re not testing users” Although (of course!) I understand the sentiment it is often proclaimed in a fashion implying this is a truth a majority of…

Explaining UX with a glass of lemonade

Mar 2, 2016
This is Amy and her brother Max. They are 8 and 12 years old.  Max is a great snowboarder. And Amy, she wants to be just like him. But their parents say Amy can not get a snowboard until she…

The three types of curiosity

Dec 31, 2015
Being curious is one of the traits that feeds our human intelligence. Curiousity contributes to our speed of development, our level of knowledge and our ability to adapt to new situations. Walking into an antique or second-hand bookshop I always…

The invisible problem with fairy tale experiences

Oct 25, 2015
Based on my lightning talk at UX Open 2015. Also available in Swedish. Update in April, 2017: I was given the opportunity to present this talk in English at UXLx in 2016. Here is the video of that presentation (also,…