axbom.blog on coaching, design and ethics

My opinion pieces, articles, diary entries and rants on everything digital and humanitarian.

What is UX?

Aug 19, 2016
UX is naturally an abbreviation of user experience – but has over the years come to encompass so much more. You may even say that user experience is the passive way of explaining what UX entails. In fact, the overwhelming growth…

When friction is a good thing

May 30, 2016
Last week I gave a talk at UX Lisbon entitled The Invisible Problem With Fairy Tale Experiences. It is a talk that challenges conventional wisdom within UX, specifically the claim that the role of user experience is to remove obstacles…

Fairy Tale Experiences talk at #UXLx

May 26, 2016
Here are the slides for my UXLx talk The Invisible Problem with Fairy Tale Experiences. Huge thank you to everyone in the audience for having a good time with me. Give me a shout on Twitter if you have questions…

Why we love to hate “user testing”

Apr 14, 2016
It’s become popular amongst usability professionals to exclaim “We don’t call it user testing, we’re not testing users” Although (of course!) I understand the sentiment it is often proclaimed in a fashion implying this is a truth a majority of…

Explaining UX with a glass of lemonade

Mar 2, 2016
This is Amy and her brother Max. They are 8 and 12 years old.  Max is a great snowboarder. And Amy, she wants to be just like him. But their parents say Amy can not get a snowboard until she…

The three types of curiosity

Dec 31, 2015
Being curious is one of the traits that feeds our human intelligence. Curiousity contributes to our speed of development, our level of knowledge and our ability to adapt to new situations. Walking into an antique or second-hand bookshop I always…

The invisible problem with fairy tale experiences

Oct 25, 2015
Based on my lightning talk at UX Open 2015. Also available in Swedish. Update in April, 2017: I was given the opportunity to present this talk in English at UXLx in 2016. Here is the video of that presentation (also,…

Take-aways from UXLx 2015 in #sketchnotes

Jun 7, 2015
In line with my passion for visual explaining, I doodle whilst listening to presentations which really helps me focus and remember core messages. Here are all the sketches I made at UXLx: from the two workshops I attended on Wednesday,…

Slaying 5 UX myths for the good of mankind

Feb 10, 2015
1. UX is about asking users what they want No. Just. No. If users were able to articulate their needs then running a business and being an entrepreneur would be a walk in the park. If there’s anything I’ve learnt…

Please stop the useless meetings

Aug 7, 2014
Ever so slowly many workers are returning from summer holidays, ready to start stirring the soup that is our bubbling national economy. And despite this long period of rest and reflection (an insane amount of uninterrupted vacation in Sweden I…

Eliminate Design — #UXLx lightning talk

May 19, 2013
Here is a an iPhone-video of the lightning talk I gave at User Experience Lisbon (UXLx) in May 2013. All of the Q and A session didn’t make it, but the full talk is in the clip. By loading the…