axbom.blog on coaching, design and ethics

My opinion pieces, articles, diary entries and rants on everything digital and humanitarian.

Don’t ask users what they want!

Oct 19, 2012
One of the most common mistakes organizations make is to ask users what they want. The problem with this is that users are lousy at knowing what they want. What you need to do is listen to what their problems…

The strategy document booby trap

Oct 3, 2012
Now what’s that jedi mind trick for differentiating between vision, mission and goals again? And what parts go into a strategy document? The answer: it really doesn’t matter. Only one thing matters. I’ll tell you. Running strategy workshops for companies…

Holy customer failure @GymPact

Oct 1, 2012
I’ve tried getting the attention of GymPact via several support tickets and via Twitter. Today I gave up, closed my account and uninstalled the app. Since GymPact decided to ignore me I decided to document my story in these slides,…

Create a Web That’s Easy to Read

Jun 19, 2012
This is an article I wrote for Episerver back in 2005. It’s no longer online with them but I tracked it down in my e-mail history and decided to publish it again. Believe it or nor, the content is still…

Sketchnotes from #uxlx 2012

Jun 1, 2012
My sketchnotes from the UX-Lx conference in Lisbon seemed quite popular so I’ve put them all in one set of slides that I’ve put up on Slideshare. Enjoy Note: this was my first time using the Paper app on the…

T-shirts for interaction designers — and a geeky joke

Nov 30, 2011
Last year I designed a couple of t-shirts for interaction designers. This joke popped into my head. Beware that you have to be an extreme nerd to find it remotely funny: A persona walked into a storyboard looking for some…

Kevin Powell on Mobile Web and Responsive Design

Nov 8, 2011
A couple of weeks ago I stumbled upon Kevin Powell‘s presentation on Slideshare, Why Mobile First isn’t Enough, and the accompanying video. I found his presentation and performance really intriguing and since Responsive Web Design is all the new rave,…

English blog – Total Recall

Nov 8, 2011
So yes, I am back to blogging in English after having had a successful Swedish blog for almost 10 years now, and yes I will be keeping both blogs alive. What most people do not know, however, is that I…

Axbom Innovation Manifesto For Successful Websites

Nov 8, 2011
Principles and simple guidelines that make me and my clients more successful. Think digital. Act analog. Yes, my solutions may be digital, but they are always used in an analog environment, by ordinary people. I will always see the people.…

Video: optimizing images for the web

Sep 22, 2011
A quick video I made talking about how the images on a Swedish furniture site (mio.se) can be optimized by a mind-blowing amount, increasing load times and creating a better experience. Inlägget Video: optimizing images for the web publicerades först…

A persona walked into a storyboard…

Mar 25, 2011
I know you haven’t heard this one…! [box type=”note” size=”large” style=”rounded” border=”full” icon=”http://axbom.se/share/joke-icon.png”]A persona walked into a storyboard looking for some interaction. At the end of the scenario he found himself eye-tracking a mental model with a wireframe interface. He…