on coaching, design and ethics

My opinion pieces, articles, diary entries and rants on everything digital and humanitarian.

Confirmshaming – the art of insulting your target group

Dec 2, 2017
Many of us have come to despise them: the intrusive, unsolicited subscription forms promising you the holy grail of insights and knowledge. But the imaginative rudeness of how companies push people into signing up has grown into a competition delving… — 20 years old

Nov 10, 2017
20 years ago on November 10, 1997, I bought I shared my early experiments building websites. And got my first job as a web designer. Where I discovered the importance of usability. I blogged about all I learned and…

Misusability update #2

Nov 10, 2017
Misusability under every rock When writing a book on misguided digital design you are obviously primed to find content that supports your case. And right now I feel overwhelmed by the many examples out there of people being harmed by…

What social platforms could do to fight online harassment

Nov 2, 2017
When I claim that online harassment happens by design I am often met with raised eyebrows. I am not saying that it’s the intent of designers to encourage harassment, but I am saying that it’s what the resulting design is…

Sagolik design som vilseleder

Oct 20, 2017
Idag på UX Open fick jag tillfälle att göra en repris av mitt blixttal från 2015: Det osynliga problemet med sagolika användarupplevelser. Sagolika användarupplevelser from Per Axbom Presentationen om vikten av att tillföra friktion föddes ur den gnagande känslan av…

Misusability update #1

Oct 6, 2017
Your impact on people and planet When I tell people I am writing a book about ethics in digital design many assume that it is a book about dark patterns. While there undoubtedly will be overlap I am more interested in the negative…

The Hidden Persuaders of the Digital Age

Sep 19, 2017
Thank you to everyone who attended my talk on the topic of ethics in design at EuroIA. I am hugely thankful for the opportunity. I am seeing more and more digital solutions that contribute to negative impact, putting people and…

Is GPS data in your photo good or bad?

Aug 18, 2017
I love data and I love the Internet. Because I love people. So much good stuff happens as we have access to more knowledge and more people to interact with around the globe. When we use data to enhance our…

Den största informationsläckan i landets historia

Aug 17, 2017
Försvarsanalytikern HI Sutton skriver om hur en webbkamera hos Karlskrona kommun kan användas för att kartlägga ubåtsaktiviteter. Blekinge Läns Tidning fångar upp tråden och beskriver hur Karlskrona används som skräckexempel. Det kan sitta en person var som helst i världen…

DickPicLocator i media

Aug 16, 2017
Den 8 augusti lanserade jag DickPicLocator™ och skrev samtidigt lite om varför i artikeln Why I built the DickPicLocator™. På den här sidan samlar jag länkar till nyheter, reportage och inslag om sajten. På svenska Expressen Per, 43, avslöjar vem…


Aug 14, 2017
A practical guide to digital design with a conscience » Preview the worksheets Update November 2019. This book is still in progress in various draft forms and will likely morph into something new. I am currently researching power structures and…