digital lifestyle

Overpowering TikTok filters

In a race towards the post-reality era, TikTok are leading the way. Image filters are now at a stage where they trigger visceral emotions and have a very real impact on psychological wellbeing. They have effects on self-esteem, self-image and confidence. More than that, they provide a glimpse of a future where base reality comes into question. It's not just about emotional response, but also about perception of what can be considered real and not.

I just quickly wanted to share two compilations showcasing how far these filters have now come. I don't think there is widespread awareness of the substantial improvements happening with this type of feature, nor the potential consequences. These filters change the appearance of a person in real-time, with next to no latency, glitches or artifacts.

Quick observation: It's revealing that so many users appear critical of the new beauty filter by the name of Bold Glamour. This could very well lead to a backfire effect.

TikTok's new 'beauty' filter

TikTok's not-so-subtle way of saying 'you are not enough'. The fact that it changes some people's facial features more than others tells you volumes about the "ideal" that has been programmed into the filter.